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Project Highlights:
 
Company/Agency Name: Omni Hotels /
Weber Shandwick
Situational Analysis:
Project Name: The Omni Fort Worth Hotel Launch In 2006, Omni Hotels was selected to build the first hotel in downtown Fort Worth, Texas, in more than twenty years. The property was not only important to the Omni brand, but also to the city of Fort Worth, serving as the city's convention center hotel...
Key Achievement(s): ▪ Weber Shandwick and the Omni Fort Worth Hotel exceed print/online goals by more than 100%.

▪ Weber Shandwick and the Omni Fort Worth Hotel secured 41 broadcast placements.

▪ Because of the year's aggressive media relations, the Omni Fort Worth Hotel landed on the covers of the August 14, 2008 edition of the “Fort Worth Star-Telegram” and the October 2008 issue of “Convention Forum.”

Supporting URL(s):  
Award(s) Garnered: Winner − Best Sales Communications Program

 

 

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